Low
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
Image appears to be conveying the message that Republicans are in the process of registering black Americans to the Republican Party.
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Synthetic media used to generate a falsehood to invite reflexive, unthinking acceptance by the target audience. Often, a hoax is used as a vector into other social contagion or deception campaigns
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
Meme
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
Content created to serve an information or psychological operation purpose.
False information purposely spread to influence public opinion or obscure the truth
Influence operations, also known as information operations or psychological operations, are strategic approaches used to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
Campaign appears to be playing to confirmation bias as well as other cognitive vulnerabilities such as false memory implantation.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
Information that is more readily available in memory is judged as more likely or more representative. Can be influenced by recency or emotional virulence of the memories.
Tendency to do favors for people whom we like. Can be exploited by establishing rapport with target before asking for action.
Tendency to take actions consistent with the actions of others, especially those we perceive as similar to ourselves. Can be exploited by either creating a referent group or referencing a referent group.
Technique that attempts to implant a false memory in the target through suggestion.
False memory implantation is a recollection that seems real but is actually a fabricated or distorted recollection of an event by virtue of being fed untrue information about an event or experience. These memories may be entirely false and imaginary, or in some cases may contain elements of fact that have been distorted by interfering information or other memory distortions.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Motivation seems to be an attempted political influence operation.
Offering information that affects the target audience legally, morally, ideologically or in other areas
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Intentional effort to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Perception management is the deliberate effort to influence and control the perception of a target audience through strategic use of information, communication, and other practices to shape the way something is observed and interpreted.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
No case specific insights generated.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
This post appeared to have received more views through reposts (several thousand) than the original post received.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.
Highlighting the obvious flaws in this image reveal it AI generated origin. This revelation immediately negates the intended effects of this image.
Notes:
This image seems to have been generated by Midjourney. The earliest discovered example of this image was posted at 11:17am on Jan 31, 2024, by the @PatrickRuffini account on X (Twitter). As of 7:58am, Feb 1, 2024, the post had received 4,154 Views. The account posting the image recently published a book on Amazon. com entitled "Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP."