Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
The media submission is not malicious, but rather, meant to raise awareness to the topic captured in the content.
The media submitted is not intended for malicious purposes, bur rather, to provide insight and educational information to viewers.
North Korean Supreme Leader Kim Jong-un's reputation internationally is largely negative, influenced by his regime's policies on nuclear development, human rights issues, and a general lack of transparency and openness. As a result perception and sensemaking relating to this video can be impacted by biases, emotional influences and cognitive shortcuts
The tendency to seek information that confirms or supports a predetermined position or conclusion.
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
An attacker leverages fear to gain target compliance.
Affective responses--emotions, moods and feelings--effect cognition and perception. Media that intentionally causes a high degree of emotional load can significantly image how target audience member perceives and thinks about the subject of the media.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Images, videos and audio media can be used to create and hold focal attention on issues, events and topics of concern. Raising awareness can be a particularly strong motivation in scenarios where the distributor of the media believes that the issue is worthy or attention and is not receiving adequate attention or action.
The creation and/or dissemination of the media is not intended for malicious purposes, bur rather, to provide insight and educational information to viewers.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
Production level on this video is very high level and believable.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
No case specific insights generated.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.
Videos, such as those relating to disliked figures can often trigger biases, emotional load and cognitive shortcuts. As a result, viewers should always assess this content devoid of emotional investment and pre-existing beliefs, but rather, viewing and listening to content within the context, timing and environment in which they were prepared and disseminated.