Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
This is a hoax that uses fabricated content to mislead others' perceptions of DeSantis in order to conclude and spread negative impressions of DeSantis to create political discord and argumentation.
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Synthetic media used to generate a falsehood to invite reflexive, unthinking acceptance by the target audience. Often, a hoax is used as a vector into other social contagion or deception campaigns
Slang for provocative, inflammatory, insincere, digressive, extraneous, or off-topic messaging with the intent of provoking others into displaying emotional responses, or manipulating others' perception.
Content created to serve an information or psychological operation purpose.
False information purposely spread to influence public opinion or obscure the truth
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
Plays on human vulnerabilities to either confirm what they already thought (e.g., DeSantis is a defective candidate) or to be influenced by an authority figure to believe something.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
Tendency to comply with authority figures (usually legal or expert authorities). Exploitable by assuming the persona or impersonating an authority figure.
Technique that attempts to implant a false memory in the target through suggestion.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Motivations include the use of authority (DeSantis' image and voice) to influence and to suggest to listeners that DeSantis is a defective candidate and thus create political tumult and divisiveness.
Create group, organization or societal division
Offering information that affects the target audience legally, morally, ideologically or in other areas
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Intentional effort to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
No case specific insights generated.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
No case specific insights generated.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.