Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
This video is meant to make Vice President Harris appear to be intoxicated (or otherwise impaired), slow, rambling and nonsensical. This is a mix threat defect, to the extent that it is meant to damage the reputation and perception of Vice President Harris. Further, because the deepfake has also been edited to insert the text "ramble rants" on the podium, there are artifacts of intended humor and parody.
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Slang for provocative, inflammatory, insincere, digressive, extraneous, or off-topic messaging with the intent of provoking others into displaying emotional responses, or manipulating others' perception.
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
False information purposely spread to influence public opinion or obscure the truth
Negative impact on a company's reputation, credibility, and overall brand value that can result from perceived events, actions, or information that lead consumers and the public to form unfavorable perceptions of the brand.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
Technique that attempts to implant a false memory in the target through suggestion.
A feeling of dissatisfaction with one’s situation or circumstances. May be leveraged by an attacker by offering a path toward resolving the source disgruntlement as a means of manipulating the target.
A form of motivated reasoning, this is both a cognitive and social response, in which individuals, consciously or unconsciously, allow emotion-loaded motivational biases affect how new information is perceived. In particular, information is often interpreted to correspond with hope/wants/wishes and information to the contrary is ignored.
The Mere Exposure Effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
The deepfake has mix motivations: the it is meant to create an unflattering perception of Vice President Harris, causing credibility damage, but also meant to create entertainment and humor at the behest of Vice President Harris.
Create group, organization or societal division
Create a real or imaginary threat to the target forcing him to adapt his/her plans.
Creating synthetic media for fun or to create enjoyment for themselves or others, often through embarrassment or playful, non-destructive controversy
Content created and disseminated for levity and comedic value.
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
The use of synthetic media and/or deception narratives to cause the deterioration of the public image of an individual, organization, or brand. This damage can result from the fabrication of various events, behaviors, or information that negatively influences how the affected entity is perceived by others.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
The deepfake has mix motivations: the it is meant to create an unflattering perception of Vice President Harris, causing credibility damage, but also meant to create entertainment and humor at the behest of Vice President Harris.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
United States citizens who are choosing whom to vote for in the 2024 election
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
Collection of real footage of Vice President Harris, giving a speech to use as a repacking deepfake effort.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
Use of the legitimate campaign speech, along with a voice, deep, fake superimposed into a face swap to make it appear as if Kamala Harris is saying the gibberish phrases in the video
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
Multiple tools used to splice, fabricate and combine synthetic media content
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
The narrative underpinning of the synthetic media is meant to confirm existing perceptions and beliefs of Vice President Harris as a "word salad" gibberish speaker, who says nonsensical phrases in her public speaking appearances.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
Social media platforms
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
Virality through cascading social media spreading.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
This deepfake, while elements of humor have been added, such as "ramble rants" text, is meant to make Vice President Harris appear incompetent, stringing together, multiple nonsensical phrases in a state that appears to be impaired.
Consumers of this media need to clearly inspect all of the context and surroundings in the video, and not just passively watch, and/or listen. Perceptual vulnerabilities, such as in attentional blindness, can cause target audiences to miss humorous elements, such as the text "rambling rants" on the podium in front of Vice President Harris, despite the fact that it is plainly in front of them.Psyber Labs recommends reviewing other data sources for context, not relying solely upon. In this instance, reviewing the original video of Vice President Harris, giving her speech at Planned Parenthood Action would reveal her real comments.