Low
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Voice Heists are a form of deepfake audio attack. In particular, it is the use of artificial intelligence to manipulate or create audio, cloning the voice(s) of legitimate individuals, often company executives. The voice clone is then used to trick companies, banks or other organizations to transfer funds to accounts controlled by the deepfake attacker.
Synthetic media used to generate a falsehood to invite reflexive, unthinking acceptance by the target audience. Often, a hoax is used as a vector into other social contagion or deception campaigns
Slang for provocative, inflammatory, insincere, digressive, extraneous, or off-topic messaging with the intent of provoking others into displaying emotional responses, or manipulating others' perception.
Meme
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
Information that is more readily available in memory is judged as more likely or more representative. Can be influenced by recency or emotional virulence of the memories.
Affective responses--emotions, moods and feelings--effect cognition and perception. Media that intentionally causes a high degree of emotional load can significantly image how target audience member perceives and thinks about the subject of the media.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Chaos injection is the intentional introduction of evocative material--which is often ambiguous and unresolved--to cause confusion and disorder.
Create group, organization or societal division
Instigating, eliciting or forcing the target audience to take and action that is advantageous to the deepfake threat adversary
Creating synthetic media for fun or to create enjoyment for themselves or others, often through embarrassment or playful, non-destructive controversy
Content created and disseminated for levity and comedic value.
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
No case specific insights generated.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
No case specific insights generated.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.
Notes:
This video was posted on the Ramble Rants X (Twitter) account. The account owner's name appears in the video below the MSNBC logo in the lower righthand corner. The Ramble Rants X page depicts an extensive line of political satire videos. The community notes below the video highlight that this video is AI generated. Posted on 8:08 AM · Apr 11, 2023 878.1K Views 336 Reposts 231 Quotes 933 Likes 59 Bookmarks