Low
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
Content created to serve an information or psychological operation purpose.
Influence operations, also known as information operations or psychological operations, are strategic approaches used to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
A feeling of dissatisfaction with one’s situation or circumstances. May be leveraged by an attacker by offering a path toward resolving the source disgruntlement as a means of manipulating the target.
Affective responses--emotions, moods and feelings--effect cognition and perception. Media that intentionally causes a high degree of emotional load can significantly image how target audience member perceives and thinks about the subject of the media.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Provocative farbricated propaganda content that is seeking to evoke emotional load and reactivity from targeted audiences.
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
Instigating, eliciting or forcing the target audience to take and action that is advantageous to the deepfake threat adversary
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Intentional effort to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Perception management is the deliberate effort to influence and control the perception of a target audience through strategic use of information, communication, and other practices to shape the way something is observed and interpreted.
The assessed content is not deepfake media, but rather, fabricated media created on Canva.com
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
No case specific insights generated.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
No case specific insights generated.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.
Emotionally evocative content, particularly that using themes of national origin, such as flags and divisive leaders, such as Fidel Castro can cause target audiences to perceive and make decisions through the lens of emotion. Psyber Labs recommends slowly assessing the content and asking the following questions before making any judgment values or decisions about the media: 1) Why was this media created on Canva on January 12, 2024, yet using imagery and themes from the past? 2) Why is the creator of the image seeking to provoke the target audience? 3) What action(s) does the creator and sender of this content want me or others to take?