Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
This disinformation effort intends to exploit target audiences' pre-existing beliefs about Joe Biden. For those that believe he is mentally infirm and being instrumented by the 'Deep State' this video, seeking to convince viewers that Biden is "fake," perhaps a robot or body doubled is meant to serve as "evidence" to further bolster these beliefs. The post is expressly seeking a viral sharing of the video.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
Information that is more readily available in memory is judged as more likely or more representative. Can be influenced by recency or emotional virulence of the memories.
Technique that attempts to implant a false memory in the target through suggestion.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Using a deepfake for digital disinformation is seeking to inject a false narrative, create information chaos, division and deceive the target audience.
Chaos injection is the intentional introduction of evocative material--which is often ambiguous and unresolved--to cause confusion and disorder.
Create group, organization or societal division
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
Instigating, eliciting or forcing the target audience to take and action that is advantageous to the deepfake threat adversary
Use of deepfake and synthetic media to promote a particular political, scientific, social or other cause
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
The video was created and edited solely to sow a disinformation narrative.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
The video was likely targeting those who already have pre-existing beliefs, fears and dislikes about Joe Biden.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
The production of this video required the producer of the video to have numerous images and angles of Joe Biden in order to create the deepfake deception.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
Careful and deliberate effort was made to not only show different, varying face/ear configurations, but efforts to highlight these features
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
The video was posted on the Julian Assange telegram channel with the express request to make the video viral, presumably from viewers sharing, re-posting or otherwise amplifying the video conspicuity on the internet.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.
Deliberative thinking and considering not only the source of the video (Julian Assange), the request to make it viral (express instrumentation to foster a campaign on behalf of the original poster) is a sound way to objectively question the purpose of the video. To ensure that slow, evidence-based and bias free thinking is applied, ask the questions: "Why am I being asked to make this viral?" "Why are all of the images in black-and-white?" -Why are all of the images varying ages, weights and angles of Joe Biden" -"Do I want this to be real? -"Do I have any motivated beliefs about Joe Biden or politics generally that I am hoping for a particular reality about this video" -"Are there any other objective, confirmed, evidentiary sources about this matter other than on Julian Assange's telegram channel?"