Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
Use of deepfake content to catalyze political tumult.
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
The synthetic media is well crafted, humorous and likely to target those viewing and consuming the content and not willing or able to more deeply consider the context surrounding the video.
Information that is more readily available in memory is judged as more likely or more representative. Can be influenced by recency or emotional virulence of the memories.
Technique that attempts to implant a false memory in the target through suggestion.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
Chaos injection is the intentional introduction of evocative material--which is often ambiguous and unresolved--to cause confusion and disorder.
Create group, organization or societal division
Instigating, eliciting or forcing the target audience to take and action that is advantageous to the deepfake threat adversary
Content created and disseminated for levity and comedic value.
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
No case specific insights generated.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
No case specific insights generated.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
No case specific insights generated.
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
The video was developed well in advance of deployment prior to the November 8 Republican primary debate.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
The content and quality of the video is realistic and likely used more sophisticated tools to create and process.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
No case specific insights generated.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
No case specific insights generated.
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
The video was posted via Senior Trump 2024 campaign adviser Chris LaCivita's X account. To date this video has been viewed 211.7k times and reposted 759 times and garnered 261 comments.
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No case specific insights generated.