Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
This deepfake presents a duality of misleading, deceptive content, yet, is also a meme serving to troll and entertain those who support former President Donald Trump.
The spread of behaviors, attitudes, beliefs and affect through social aggregates from one member to another
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
Slang for provocative, inflammatory, insincere, digressive, extraneous, or off-topic messaging with the intent of provoking others into displaying emotional responses, or manipulating others' perception.
Meme
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
Content created to serve an information or psychological operation purpose.
The tendency to seek information that confirms or supports a predetermined position or conclusion.
In assessing other people, it is the tendency for a person’s undesirable trait to be generalized to possess other poor traits.
Technique that attempts to implant a false memory in the target through suggestion.
A feeling of dissatisfaction with one’s situation or circumstances. May be leveraged by an attacker by offering a path toward resolving the source disgruntlement as a means of manipulating the target.
The Mere Exposure Effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
This deepfake presents a duality of misleading, deceptive content, yet, is also a meme serving to troll and entertain those who support former President Donald Trump.
Creating synthetic media for fun or to create enjoyment for themselves or others, often through embarrassment or playful, non-destructive controversy
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Perception management is the deliberate effort to influence and control the perception of a target audience through strategic use of information, communication, and other practices to shape the way something is observed and interpreted.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
This deepfake presents a duality of misleading, deceptive content, yet, is also a meme serving to troll and entertain those who support former President Donald Trump.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
Mix target audience of United States voters-- Republicans and Democrats, Independent and undecided voters
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
The video creator researched and aggregated historical video content of VP Harris giving speeches
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
No case specific insights generated.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
No case specific insights generated.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
The narrative of the synthetic media is that VP Harris is a "DEI hire" candidate and not intelligent or capable. The video presents VP Harris as foolish, speaking in non-sequiturs.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
Deployed via Mr Reagan on Jul 26, 2024 at 9:23 AM, where it has to date amassed 77.2M Views
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
Re-tween amplification by Elon Musk on Jul 26, 2024 at 7:11 PM, where to date it has amassed 136.3M Views
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
The deepfake is not discernibly connected to a particular campaign, but rather part of a wider collection of deepfake parody content created by "Mr Reagan"