Elevated
Fake
The more synthetic media is perceived to be legitimate and authoritative, the content is more likely to be trusted, persuasive, and acted upon.
Synthetic media can range from non-interactive, not ongoing, or not consistent (low) to interactive, ongoing, and consistent (high).
Synthetic media can range from very recognizable and familiar (high) or hardly (or not) recognizable and familiar (low).
Synthetic media can range from evoking a significant affective response (high) to barely or not at all eliciting an affective reaction.
Synthetic media can range from broadcast to a wide human audience or technical security measures (high) to a narrow, specific human audience or tailored technical security measure (low).
This deepfake is meant to stir controversy, dialogue and pressure amidst hostages being held by HAMAS and lack of traction in negotiation for their release.
Deepfake technology intentionally using the likeness of famous and/or credible authorities in an effort to shape the behaviors, attitudes, beliefs and/or emotions of the target audience
Adversaries seeking to outrage target audiences, resulting in collective mentality to mobilize into volatile engagements or damaging, violent protest
Information, especially of a biased, misleading or non-rational nature, used to promote a political cause or point of view
The media submission is not malicious, but rather, meant to raise awareness to the topic captured in the content.
The media is intended to serve as a catalyst for political argument, discord and divisiveness.
Content created to serve an information or psychological operation purpose.
The deepfake content leverages a variety of vulnerabilities to maximize efficacy
The tendency to seek information that confirms or supports a predetermined position or conclusion.
Tendency for people to give preferential treatment to others they perceive to be members of their own groups.
Information that is more readily available in memory is judged as more likely or more representative. Can be influenced by recency or emotional virulence of the memories.
Affective responses--emotions, moods and feelings--effect cognition and perception. Media that intentionally causes a high degree of emotional load can significantly image how target audience member perceives and thinks about the subject of the media.
False memory implantation is a recollection that seems real but is actually a fabricated or distorted recollection of an event by virtue of being fed untrue information about an event or experience. These memories may be entirely false and imaginary, or in some cases may contain elements of fact that have been distorted by interfering information or other memory distortions.
The Mere Exposure Effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition.
Both humans and automation may be targeted by synthetic media attacks. This criteria references whether the target of the attack was human or automation. The highlighted icon represents the intended target of this submitted media.
Human
Technical
Hybrid
Unknown
A measure of if the attack was constructed by a human or by artificial intelligence. The highlighted icon represents the method of control of this submitted media.
Human
Automation
Hybrid
Unknown
The medium is the format of the content submitted. Highlighted items represent all of the various formats contained in the submitted content.
Text
Image
Video
Audio
Technical complexity of the atttack.
How damaging the attack was intended to be.
This synthetic media was created based upon mixed-motivations.
Psychological Pressure is the stress felt from perceived serious demands imposed on one person by another individual, group, or environment.
Intentional strategy and tactics meant to mislead, misdirect and manipulate the perceptions of a target audience through simulation (showing the false) and/or dissimulation (hiding the real)
Instigating, eliciting or forcing the target audience to take and action that is advantageous to the deepfake threat adversary
Images, videos and audio media can be used to create and hold focal attention on issues, events and topics of concern. Raising awareness can be a particularly strong motivation in scenarios where the distributor of the media believes that the issue is worthy or attention and is not receiving adequate attention or action.
The creator and/or disseminator of the media seeks to create political discord, argumentation and divisiveness.
Intentional effort to shape the perceptions, decisions, and behaviors of target audiences to achieve specific objectives.
Perception management is the deliberate effort to influence and control the perception of a target audience through strategic use of information, communication, and other practices to shape the way something is observed and interpreted.
The use of synthetic media and/or deception narratives to cause the deterioration of the public image of an individual, organization, or brand. This damage can result from the fabrication of various events, behaviors, or information that negatively influences how the affected entity is perceived by others.
Motivation is the underlying activator, purpose or sustained reasons for why the deepfake threat actor wants to create nefarious synthetic media.
The creators of this deepfake seek to exert pressure on the Israeli Government Leadership to continue negotiating for the release of the hostages held by HAMAS.
Targeting is the threat actor’s intentional selection of a target audience, or the group or individual whom he is interested in impacting with his deepfake campaign.
The target audience of this campaign is meant to pressure Israeli government decision-makers and to gather traction/cause Israeli citizens to similarly pressure the Israeli government.
Research & Reconnaissance occurs when the threat actor is effortfully gathering information about the target audience, the optimal channels to conduct their campaign on, the relevant narratives for the attack, and type of content that will have the desired impact on the target audience.
Substantial research was conducted on Yair Netanyahu to understand his appearance, voice dynamics and life posture
Preparation & Planning are the steps and processes that the threat actor takes to acquire the tools and content needed to create the deepfake media for their campaign and their deliberation for the execution of the campaign.
Visual content and voice exemplars were collected to train a model for adequate production.
Production is the threat actor’s use of tools and content for the creation and development of deepfake media for their attack campaign.
A model was trained to create a hyper-realistic video with audio. Intentional and plausible video artifacts were produced to make it appear like authentic, low-quality video captured in Hamas tunnels.
Narrative Testing. A narrative is a story, or an account of related events or experiences. A good narrative will have story coherence, such that both the story being told and its relationship to the real world are cohesive and clear. In deepfake campaigns, threat actors consider and evaluate the possible narratives—particularly in relation to events and context—to support the campaign in an effort to maximize the believability and efficacy of the attack.
The narrative is shaped to cause the target audience to feel pressure to negotiate with Hamas for the release of hostages.
Deployment is the threat actor’s intentional transmission of deepfake content to the target audience through selected online channels.
Historical artifacts suggest that the deployment origin was through (Hebrew: מטה המשפחות להחזרת החטופים והנעדרים)
Amplification is the threat actor’s intentional efforts to maximize the visibility, virality and target audience exposure to their deepfake content.
The deepfake was shared and amplified to additional audiences over social media
Post-Campaign is the period after the target audience has received and been exposed to the deepfake content.
No significant post-campaign
Notes:
"My name is Yair Netanyahu, 33 years old, From Jerusalem...uh, Miami, Caesarea. I've been here in Hamas captivity with almost no food or water, without seeing the sun or breathing fresh air." "My life is in danger because of IDF bombings. Hamas is protecting me from Israeli aggression. Now that there's a ceasefire in the North, it's time to release us. I'm asking you, Dad, Mom - free me. Only you can do it..." "I see the polls on all the channels—most people support a deal. Please remember me! Please do everything! I miss my freedom, you, and Avner. I want to come home. Please reach a deal."